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Welcome to another blog.
PersonalCreative DirectionDesign

Welcome to another blog.

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I'm a designer and executive creative director for metaverse experiences. I love solving hyper complex design challenges and set up pipelines and processes. Design helps me solve any problem.

Exploring design, creativity and technology.

I'm a Berlin based experienced creative director with a track record of success. I've worked with top brands including BMW, Cartier, Prada, Mercedes Benz, Porsche, Audi, Riot, Apple TV, Google, Adidas, and the Boston Celtics.

My professional reach extends to consulting for artists, where I managed projects for the Emmy-winning show "Severance" on Apple TV+. I've also had my hands in the startup world, contributing my expertise where it matters most.

Now at Journee, a metaverse company, I lead a team of several artists and producers. The goal is simple: create stunning virtual experiences for the world's top brands.

My work is defined by incredible visual quality, efficiency, and innovation.

Why this, why now.

I'm launching this space to share my thoughts on creativity. There aren't many people going in depth with the topic, and putting on paper my discoveries help me make room for more new stuff and hopefully someone will find my brain dumps useful. With a lot of sarcasm and self deprecating humor, the writing practice (when I have the time) helps me organize my thoughts.

Let's have a chat.

I'd love to connect with fellow creatives. I am coming from a very niche industry, but I believe that my search for truth and the things that I discover are universal. The way of thinking should be applicable to any branch of the creative industry.

Watch me build.

I try to post at least, once weekly, but first I'm on a mission of writing my first 90 pieces of content, therefore I will be hopefully a bit more proactive in the beginning and then I will stabilize. My ultimate wish is to write a book, so I will shape most of those thoughts here.

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